Climate and Sustainability > News > I do 30

2009-11-27

I do 30

About the campaign

The I do 30 campaign is about turning down the heat on our washing machines and turning down our CO2 emissions, while turning up the heat on those decision makers who can help give us a lot more climate friendly choices in our daily lives.

Wash at 30°C

The campaign encourages one clean and easy way to make a difference for our planet. Simply wash your clothes at 30° C and help save 12 million tons of CO2.

More information

Get more information about the campaign at www.ido30.org